Day
One: Diagnosis of the Issue, Know the Difference Between a Problem, a Crisis and an Attack
How
to prepare for something that you do not know is going to happen?
Alternative
facts and fake news implications
Consider
the difference between Crisis Management & Issues Management
How
to survive the attack - What type of response is required?
The
demands of Social Media on the Organization
Recent
Case Studies
Day
Two: Effective Team:3 C´s Co-operation, Co-ordination & Communication
Rapid
Team building when the problem arrives
Ultimate
goal of the team, is situation awareness
Leadership
delegation to the Team
Six
Social Media musts for crisis communications within the team
Six
P´s of Team Crisis Management
Day
Three: Damage Control Means more than just having to Say Sorry
What
to do when you or your company has clearly done something wrong
How
to know if a mistake has been made?
How
to explain your actions and make amends?
Have
you caused harm with a deviation from corporate policies?
How
to avoid battles - Ten ways to avoid conflict
In
a Crisis situation does personality “Trump” planning
Day
Four: The Transition from Line Management to Crisis Management. Decision Making – Solving the Problem
Listen
and Learn, and Learn to Look and Listen more
Decision
making psychology as an individual and collectively
Fighting
for and controlling crisis information with Courage and Determination
Nine
habits that lead to terrible decisions
Controlling
and delivering on perceptions
Examination
of Leadership applications in Past Crises: Successes & Failures
Day
Five: Managing the Media - “No Comment” means “We are Guilty”!
How
to run a difficult Press Conference
Essential
guidelines and checklists for TV Interviews
Implementing
a Reputation Management Strategy
Case
Studies - Those who survived, how did they achieve that?
Crisis
Communications Exercise – Press conference to a given scenario
Why
Choose this Training Course?
Growing
levels of scrutiny on leaders, both from outside their organizations and within, have made leadership more
challenging than ever. This new and dynamic York Britishtraining course examines the crucial survival factors
and techniques that the modern Leader can and must deploy. Social Media means that “everyone” can potentially
become an angry journalist. The evidence indicates that global leaders and their organizations are being
targeted as never before. Deserved or not, the attacks can be ugly, personal, unfair, and unrelenting.
This
York Britishtraining course will feature:
The
many qualities of today’s Crisis leader and that teams must master
How
to implement an effective reputation management strategy
Ten
ways for Leaders to deal with an angry public
The
key recommendations for the next generation of Leaders
Fourteen
characteristics of an effective Crisis Leader
Twelve
aspirations for mastering new Leadership Challenges
What
are the Goals?
By
the end of this York Britishtraining course, participants will be able to:
Develop
the ten steps the Board should take Before, During and After Crisis
Understand
why good managers sometimes make poor Crisis Leaders
Understand
how to remedy any Social Media gap in Crisis Communications
Analyse
incoming crisis information and deliver a successful press briefing
Understand
the five deadly Leadership behaviours & the six winning strategies
Who
is this Training Course for?
This
York Britishtraining course is ideal for all Leaders, Managers or Team Leaders involved in crisis decision
making and will greatly benefit:
Public
Relations professionals
Crisis
Management Team members
Emergency
Response professionals
HSSE
Professionals
How
will this Training Course be Presented?
This
training course will utilise a variety of proven adult learning techniques to ensure maximum understanding,
comprehension and retention of the information presented. This includes syndicate work, some role play sessions,
exercises, facilitated discussion sessions, DVDs, a manual and memory stick containing all the text, slides and
handouts