PR Management under Globalization and Information Technology

The  York British Academy for
Training and Development presents this course in (PR Management under Globalization and Information Technology) for
all individuals wishing to increase their expertise and develop their qualities and skills in employing most
advanced technologies in PR and Media Management.

Over the last two decades, Communication Technology has been growing; it is known that Information Technology is the
most recent means used in production, processing, store or communication of information in the form of multiple
digital data. In other words, Information Technology entails dynamics and innovation which is related to computers
and communications in general. Humans have been storing, retrieving, manipulating, and communicating information.
The term is commonly used as a synonym for computers and computer networks, but it also encompasses other
information distribution technologies such as television and telephones. Several products or services within an
economy are associated with information technology, including computer hardware, software, electronics,
semiconductors, internet, telecom equipment, and e-commerce. Information Technology is distinguished with various
characteristics which will be identified in this course.