Why
Choose this Course?
We
all communicate every day - but do we know
how to do it properly? By the end of this Communication Strategies
for Senior Leadership training course,
you will feel better about yourself, and
how to maximise your impact, and outcomes through simple, effective
tweaks to
improve what you’re doing already. Learning how to present from an established
broadcaster and
performer, expect major changes to habits and organisational
culture.
What
are the Goals?
By
the end of this training course,
participants will be able to:
Feel
more confident delivering good news and bad
Understand
how to break down long term strategy into
serialised messaging
Be
smooth at digital communication and writing
Improve
face to face negotiation
Better
recognize limitations in your communication and others
Who
is this Training Course for?
Communication
workers
PR
professionals and creators of content
Marketing
decision makers
Support
workers willing to take the next step in their careers
to improve their
behaviour and that around them
The
Course Content
Day
One: What is Communication?
Behavioural and Communication Theory for
Brands
Situational
analysis
What
is strategy? What can we learn from others
Secrets
of Emotional Intelligence + various personality tests
Cognition
and the science of decision making
When
the To Do is too long, how do you prioritise
Pavlov,
and the global brain
Day
Two: Creative Communication Storytelling,
Evolved Media Writing and Visuals
The
top tips for critical thinking
How
to think like a disruptor
Noise
and feedback loops - where is it coming from and who’s
in the feedback loops
Overcoming
self-hate and hate from others
Basic
communication theories
Yes,
No and seeking counsel
Day
Three: Branding
Understanding
the Estates of Power - Audience
Storytelling
+ research
The
Golden Fish theory
Digital
- We Are Who We Follow, cultivating communities
Appearance
- styling for the best results
Panoptism,
The Ripple Effect
Day
Four: Conscious Communication –
Presenting, Styling + Body Language, Get
Conscious in Communication
Presenting
tips, interpersonal, film, audio and all media
Body
language
Global
labels
Geo-locational
experiences
Identity
spectrum
Appearance
Day
Five: The Personal Plan – Personalised
Road-mapping
Brand
personality + Brand legacy
The
audience
Brand
fans
Differentiate,
persuade, inforce + reinforce
Image
+ Identity = Reputaton
Present
your personal plan