Day 1:
- Strategic analysis (SWOT/PESTEL/5 Forces)
- Business model design and innovation
- Baseline assessment and learning goals
Day 2:
- Value proposition and competitive advantage
- Strategy execution and OKRs/KPIs
- Tools, checklists and practical templates
Day 3:
- Strategic choices and portfolio thinking
- Scenario planning and risk considerations
- Case study workshop and facilitated practice
Day 4:
- Operating model and capability building
- Strategic communication and alignment
- Advanced applications and performance measurement
Day 5:
- Capstone simulation / group project
- Personal action plan (90‑day) and stakeholder commitments
- Knowledge check and course close‑out
This 5‑day program, “Developing & Implementing Strategic Marketing Plans”, provides a structured, practice‑led learning journey covering the core concepts, best‑practice frameworks, and hands‑on applications in Strategy. The course blends expert instruction, case discussions, guided exercises, and peer learning to ensure transfer to the workplace. Key themes include strategic analysis (swot/pestel/5 forces), value proposition and competitive advantage, and strategic choices and portfolio thinking. Participants will leave with practical tools, templates, and a 90‑day action plan to apply immediately in their roles. Ideal for professionals, supervisors, and managers seeking measurable improvement in performance and decision quality.