Course objectives:
• The course aims to clarify the concept of strategic planning and its importance in achieving the organization's long-term goals.
• Participants acquire skills in analyzing an organization's external and internal environment, including analysis of economic, political, social and technological factors affecting organizational performance.
• Develop participants' skills to set effective and measurable goals.
• Participants learn how to transform strategic goals into concrete tactical plans.
• Enhance effective communication and communication skills between team members and different stakeholders.
• Enhancing participants’ abilities to make informed, data-driven strategic decisions.
• Strengthen The ability of participants to develop adaptation and change skills in the context of strategic planning.
• Promoting creative strategic thinking of participants in creative thinking and innovation in preparing strategic plans.
• The course enables participants to develop skills in measuring performance and evaluating the results of strategic plans.
Course topics:
Introduction to strategic planning
• The concept of strategic planning and its importance in achieving institutional success.
• The difference between strategic planning, tactical and operational planning.
• Elements of strategic planning and their mutual relationship.
Analysis of the environment and the organization
• Analysis of the external environment: economic, political, social and technological factors.
• Analysis of the internal environment: resources, capabilities and organizational culture.
• analysisSWOT strengths, weaknesses, opportunities and threats
Setting strategic goals
• The importance of setting specific, measurable, and time-weighted goals.
• Goal setting techniques and tools, e.gSMART and OKRs.
• Determine the organization's strategic goals and sub-goals for departments and teams.
Develop strategies
• Types of strategic planning strategies: growth, diversification, synergy, competitive superiority, innovation, etc.
• Determine strategies to achieve strategic goals.
• Apply strategic planning frameworks and tools, such as diffusion matrix and analysisPESTEL and Porter's Matrix for Industry.
Preparing and implementing plans
• Converting strategic objectives into concrete and implementable action plans.
• Allocate appropriate resources to implement plans and achieve goals.
• Monitor and follow up on implementation progress and make the necessary adjustments.
Performance measurement and evaluation
• Identify key performance indicators and develop performance measurement tools.
• Evaluating the results of strategic plans and analyzing performance.
• Use performance data to make improvement decisions and modify plans.
Communication and strategic communication
• The importance of effective communicationtheAnd communication in the strategic planning process.
• Develop a strategic communication plan.
• Use effective communication tools to disseminate vision, goals, and strategic directives.
Change management and flexibility
• Understand the importance of change management in the context of strategic planning.
• Identify factors influencing change and apply change management tools.
• Enhancing flexibility and adaptation in the face of potential challenges and changes.
Strategic leadership
• The role of leadership in the strategic planning process and achieving institutional success.
• Develop strategic leadership skills to make strategic decisions and guide teams.
• Motivating and empowering teams to achieve strategic plans.
Target groups:
Managers and senior leaders: Executive managers and senior leaders can benefit from this course to enhance their abilities in developing strategies, preparing plans, and making strategic decisions..
Middle managers and supervisors: Middle managers and supervisors who are responsible for planning and implementation in organizations can benefit from this course to develop their skills in planning and achieving goals effectively..
Project Management Professionals: Project management professionals can benefit from this course to learn how to integrate strategic planning into project management processes and ensure the desired results are achieved..
Entrepreneurs and small and medium business owners: Entrepreneurs and small and medium business owners can benefit from this course in developing growth strategies and preparing strategic business plans for startups and small and medium enterprises..
Strategic Consultants: Strategic consultants and consultants in the field of strategic planning can benefit from this course to improve their skills and develop their tools and techniques in the field of strategic planning..