The Course Content
Day One: People and Performance
Understand the HR cycle
Understand key elements of recruitment, selection, induction, retention and development of staff
Develop capabilities in use of competencies in selection and development
Enhance skills in conducting appraisals & managing performance
Develop skills and confidence in giving and receiving feedback
Recognise importance and value of partnership working
Day Two: Marketing in Action
Understand the 5 essential areas of marketing & their critical role
Apply analysis of macro & micro environments for strategic decision-making
Learn techniques for successful relationship building with key audiences
Learn to use marketing communications mix for single activities and campaigns
Develop knowledge of frameworks for planning marketing communication activities
Gain understanding of elements of a brand and its consistent use on- and off-line
Day Three: Strategic Change
Understand key concepts in development of strategies
Understand how objectives and plans must align with corporate strategy
Develop skills in identifying and managing risks
Consider the human impact of change and uncertainty
Learn how to overcome barriers to effective strategy implementation
Link theory to practice: how strategy affects every job
Day Four: Finance for Managers
Use financial knowledge to help manage a company in today’s business environment
Understand why good financial information is critical to company success
Understand and analyse financial statements
Apply appropriate financial measures to financial statements to assess viability
Use financial knowledge to make more effective decisions
Use case studies to prepare financial statements
Day Five: Negotiation and Influence Skills
Develop skills and attitudes to deliver ‘Win-Win’ negotiation outcomes
Acquire knowledge of influencing strategies
Conduct stakeholder analyses
Prepare influence diagrams
Learn tactics for successful negotiations
Understand your opponent’s negotiating style and tactics