The Course Content
Day One: The NPD Process and Risk
The new product development process
The market risk in new product development
Principles to follow to reduce risk
The role of a business-case in product development
How to construct a successful new-product business-case
What the business-case should contain
Day Two: Potential Success in the Market
Welcome to the Dragon's Den
What dragons look for and why
Here is your new product idea
Researching the market to identify feasibility
Scoping and describing the potential market
Understanding market drivers and their impact
Day Three: Understanding Market Factors, Potential Impacts and Customer Requirements
Understanding market drivers and their impact (continued)
The potential impact of customers and their effect on the business-case
Assessing the sustainability of price and value
How competitor responses might affect the case
Recognising internal limits and capabilities
Resources and changes to make the business-case realistic
Day Four: Defining What is Needed to Make the Case Viable in the Market
What is required for the case to succeed in the market?
Objectives of the business-case
What strategy will be required to support the case?
Justifying your case
Risk and contingencies to include
Financial investment and expected outcomes
Day Five: Resources Required for the Case to Work
Internal resources and adjustments required
Opportunity-cost time money effort
Writing the case
Presenting the case
Selling the case
An outline plan to win support