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YA-CPR-021

Public Affairs Management and Reputation Leadership

Classroom Online

A focused executive programme on public-sector and government capability, designed to help delegates improve public value, policy execution, service accountability, and confident institutional delivery through practical...

Duration

10 Days

Language

English

Location

London, United Kingdom

Price

EUR 4,725

Type

Classroom

Certificate

Available

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Public Affairs Management and Reputation Leadership course hero image

Next Available Date

Available on request

Venue Context

United Kingdom

Professional Audience

Communication & Public Relations

Upcoming Dates & Venues

Choose the most suitable schedule near the top of the journey.

0 Dates

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Seminar Content

Clear executive content, practical outcomes, and a focused learning path.

This programme develops practical capability in developing practical capability in public affairs management to strengthen clear messaging, stakeholder confidence, and credible institutional reputation across modern organisations. through a structured learning journey that strengthens public value, service leadership, and policy execution.

Designed for communications managers, PR professionals, public affairs teams, and corporate spokespeople responsible for public affairs management, the course combines expert-led instruction, case discussion, applied tools, and implementation planning so delegates can return to work with clear leadership actions and measurable management improvements.

Gain a sharper working understanding of public-sector and government capability and where it affects performance, risk, or service quality.
Practise the subject through realistic cases, focused discussion, and practical tools.
Improve confidence in decisions, communication, and implementation around the topic.
Leave with practical actions that can be adapted for teams, departments, projects, or client-facing work.

Apply practical methods for service leadership and stronger day-to-day management decisions.
Improve team effectiveness through policy execution and clearer leadership expectations.
Translate learning into an actionable plan for institutional accountability in the participant's organisation.
Prepare a focused action plan for applying the learning after the programme.

Communications managers, PR professionals, public affairs teams, and corporate spokespeople responsible for public affairs managem.
Department heads and managers responsible for people, performance, and service outcomes.
HR, learning, and organisational development professionals supporting management capability.
High-potential professionals preparing for broader leadership responsibility.

The programme uses facilitator-led discussion, practical frameworks, peer exchange, scenario work, and structured action planning to build confidence in public value, service leadership, policy execution, and institutional accountability.

Use structured tools to manage public value with greater consistency and confidence.
Evaluate workplace challenges and respond using practical approaches to service leadership.
Lead communication, engagement, and implementation activity that supports policy execution.
Produce a practical leadership action plan linked to institutional accountability and operational priorities.
Contribute more confidently to implementation, review, and continuous improvement.

Delegates complete a pre-course needs review, facilitator observation during exercises, short knowledge checks, and a final implementation plan linked to developing practical capability in public affairs management to strengthen clear messaging, stakeholder confidence, and credible institutional reputation across modern organisations..

Participants who complete the full programme receive the Executive Completion Certificate issued by York British Academy.

Competency

Public value

Competency

Policy execution

Competency

Service accountability

Competency

Institutional communication

Competency

Governance awareness

Competency

Delivery discipline

Detailed Outline by Day

Day-by-day learning path with practical executive application.

10 days

Day 01

Day 1: Public Value And Executive Context

Core Module

The opening core module establishes a practical starting point for public value and executive context within Public Affairs Management and Reputation Leadership. The facilitator introduces the key questions, boundaries and leadership choices before participants map the realities of their own operating environment.
Individual reflection is followed by a structured discussion that distinguishes symptoms from underlying issues. Participants compare priorities, stakeholder expectations and available evidence, then create a concise leadership context map.
The emphasis is on building a common language and a clear foundation for the work that follows, while helping each participant shape clear messages, manage stakeholder relationships and protect organisational reputation.

Day 02

Day 2: Service Leadership Tools And Leadership Decisions

Applied Workshop

This applied workshop is run as a decision clinic. Participants receive short, contrasting evidence packs related to service leadership tools and leadership decisions and work in small groups to identify what is known, uncertain and material to the decision.
They apply explicit criteria, challenge assumptions and compare the consequences of different courses of action. The facilitator uses debrief questions to draw out governance, timing and communication considerations.
Participants leave with a decision rationale with clear criteria, strengthening their ability to shape clear messages, manage stakeholder relationships and protect organisational reputation without relying on a single prescribed answer.

Day 03

Day 3: Policy Execution

Practical Lab

This practical lab uses paired rehearsal and observer feedback to develop policy execution. Participants rotate through realistic roles, test language and responses, and receive evidence-based feedback on clarity, listening and follow-through.
The facilitator pauses the activity at key moments to examine alternative interventions and their likely effect on colleagues. Each participant revises their approach and records a practical conversation or action script.
The session makes the learning visible and usable, so that participants can shape clear messages, manage stakeholder relationships and protect organisational reputation with greater confidence in real conversations.

Day 04

Day 4: Institutional Accountability And Performance Integration

Case Analysis

Participants investigate institutional accountability and performance integration through a structured workplace case rather than a lecture. The case contains incomplete information, competing interests and practical constraints, requiring groups to identify causes, assess risks and choose appropriate interventions.
They present their reasoning, receive challenge from peers and refine the response using the facilitator's guidance. Discussion focuses on the impact of leadership choices on people, delivery and control.
The work produces a case response with risks and next steps and gives participants a disciplined way to shape clear messages, manage stakeholder relationships and protect organisational reputation when issues are complex or contested.

Day 05

Day 5: Workplace Action Planning and Implementation

Practical Lab

This practical lab is an implementation studio. Participants take the learning from workplace action planning and implementation and convert it into a short, practical sequence of actions for their own workplace.
They define ownership, milestones, evidence of progress and the conversations required to secure support. The facilitator provides targeted review, helping participants tighten scope and anticipate barriers before they commit to next steps.
Participants complete a 30-day application plan. The day is deliberately focused on action, making it easier to shape clear messages, manage stakeholder relationships and protect organisational reputation after the programme rather than leaving with ideas alone.

Day 06

Day 6: Applying Earlier Tools to Complex Situations

Practical Lab

The programme moves into a strategic application workshop focused on applying earlier tools to complex situations. Participants revisit earlier tools but work with a broader, less predictable situation that requires them to balance immediate delivery needs with longer-term consequences.
Working groups compare alternative responses, identify dependencies and decide what must be communicated upward, outward and within their teams. Facilitated feedback tests the practicality of each proposal.
Participants refine an updated application brief, extending their ability to shape clear messages, manage stakeholder relationships and protect organisational reputation when conditions are more demanding than the original examples.

Day 07

Day 7: Peer Case Analysis and Professional Review

Assessment Session

This peer case conference uses peer case analysis and professional review as the focus for professional challenge. Participants bring a short scenario or work from a supplied case, then present their emerging recommendation to a small review group.
Peers test the evidence, expose blind spots and ask what would change the proposed course of action. The facilitator keeps the discussion constructive and anchored in the programme's methods.
By the end of the session, each participant has produced a strengthened case recommendation, improving their capacity to shape clear messages, manage stakeholder relationships and protect organisational reputation through more rigorous reasoning.

Day 08

Day 8: Implementation Readiness and Delivery Barriers

Practical Lab

The implementation clinic concentrates on what makes implementation readiness and delivery barriers difficult to execute in practice. Participants examine dependencies, sequencing, communication needs and likely resistance around a live or realistic initiative.
They use a clinic format to diagnose obstacles, request peer input and make their plan more workable. The facilitator focuses attention on ownership, escalation and the signals that indicate progress or drift.
Participants leave with an implementation readiness checklist, giving them a practical route to shape clear messages, manage stakeholder relationships and protect organisational reputation while maintaining momentum and accountability.

Day 09

Day 9: Decision-Making Under Pressure

Assessment Session

In this executive decision laboratory, participants apply decision-making under pressure under time pressure and changing information. They work through a staged scenario in which new stakeholder views, risks and constraints are introduced between decision points.
Each group must state its choice, explain the evidence used and decide when escalation is appropriate. A facilitated debrief compares approaches and highlights the trade-offs involved.
Participants produce a documented decision and escalation route, reinforcing their ability to shape clear messages, manage stakeholder relationships and protect organisational reputation calmly and transparently when certainty is limited.

Day 10

Day 10: Integration and Workplace Proposal

Integration Workshop

The final Integration Workshop brings together the program integration project and workplace proposal, and the programme's wider learning. Participants develop a concise workplace proposal that connects their intended actions, leadership rationale, stakeholder approach and measures of progress.
They receive targeted peer and facilitator feedback, revise the proposal and identify the first conversations needed after the programme. The session closes with a final leadership application plan.
This is not a theoretical recap: it is a structured opportunity to demonstrate how participants will shape clear messages, manage stakeholder relationships and protect organisational reputation through a credible, evidence-based plan.

Why Choose This Course

Practical training value made more visible.

Benefit

Practical business application

Benefit

Expert-led delivery

Benefit

International venue options

Benefit

Certificate of completion

Benefit

Suitable for corporate teams

Benefit

Classroom and in-house friendly

Trainers & Experts

Executive faculty currently linked to this programme.

All Trainers

Faculty

Dr. James Thornton

Executive Faculty Member

Executive Leadership Director

Dr. James Thornton leads executive learning engagements for York British Academy with a focus on Leadership & Management.

Leadership & Management Academic Delivery

Faculty

DR. Firas Sawas

Executive Faculty Member

Public Sector Leadership Advisor

DR. Firas Sawas leads executive learning engagements for York British Academy with a focus on Government Leadership & Transformation.

Government Leadership & Transformation Academic Delivery

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Frequently Asked Questions

Short answers for delegates and sponsors.

Who is this course designed for? +

This programme is designed for professionals, managers, specialists, and organisational teams who need practical capability in communication & public relations.

What will I learn? +

Participants develop practical understanding, applied tools, and workplace actions connected to Public Affairs Management and Reputation Leadership.

Is this course available online or in person? +

Delivery is shown on the course schedule. York British Academy supports Classroom depending on the active programme record.

Can this course be delivered in-house? +

Organisations can request a proposal for private or in-house delivery when the programme needs to be adapted for a team, department, or cohort.

Is a certificate provided? +

Participants receive a York British Academy certificate or attendance record when the programme and eligibility requirements are completed.

How can my organisation request a proposal? +

Use the Request Proposal option on the course page or contact York British Academy with the required topic, location, delivery mode, and participant profile.

Quick Course Facts